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(1) Two side lights;2. Credibility includes two elements: one is the credibility of the disseminator, including honesty, objectivity, fairness and other character conditions; The other is professional authority, that is, whether the disseminator has the right to speak and the qualification to speak on specific issues. Credibility is divided into two types: high credibility and low credibility, namely stars and ordinary people. For the audience, if it comes from different disseminators, people's acceptance of it is also different. The higher the reputation of the star, the higher its credibility. Choosing a star to speak for a certain brand, relying on the star's leadership charm, the enterprise can transfer the star charm to the product and transform it into the connotation of the product to endow the product with new vitality and cordial association.《纸钞屋》描述一群抢匪袭击了纸钞大楼，抢走 24 亿欧元，成为西班牙史上一次最惊天动地的完美抢案。杨参议？胡巡抚？两边相对都是吃了一惊。Internet Drug Information Service Qualification Certificate: (Beijing)-Operation-2010-0004 Haidian Public Security Bureau Network Record Number: 1101081197在这里生活？当然不。