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2. Credibility includes two elements: one is the credibility of the disseminator, including honesty, objectivity, fairness and other character conditions; The other is professional authority, that is, whether the disseminator has the right to speak and the qualification to speak on specific issues. Credibility is divided into two types: high credibility and low credibility, namely stars and ordinary people. For the audience, if it comes from different disseminators, people's acceptance of it is also different. The higher the reputation of the star, the higher its credibility. Choosing a star to speak for a certain brand, relying on the star's leadership charm, the enterprise can transfer the star charm to the product and transform it into the connotation of the product to endow the product with new vitality and cordial association.1997 年秋天，迈克尔·乔丹和芝加哥公牛队开始了他们八年来第六个 NBA 总冠军的追逐。但是，尽管乔丹自 13 年前大放异彩以来取得了非凡成就，但主教练菲尔·杰克逊称之为“最后的舞动”的这次比赛被俱乐部高层中的紧张气氛所笼罩，因为这是最后一次看到有史以来最伟大的球员和他杰出的队友们一起奋力拼搏。(1) Take the department as a unit, and hold a forum on the 8th floor every cycle. The company provides melon seeds, fruits and the like, and speaks freely and organizes the forum in a pleasant and harmonious atmosphere."What was the final treatment of Jiang Yong's injured left arm?" I asked.民国年间，草药世家大公子白乾枫（钱泳辰 饰）几年前外出遇难，家中留下尚未拜堂的采薇（娄艺潇 饰）。采薇温柔贤惠，不谙豪门是非，被大少奶奶马馥芳（宣萱 饰）陷害，被迫转嫁二少爷乾笙（韩栋 饰）。乾笙羸弱平和，对采薇关爱有加，这引起马馥芳和妾室秋琳（仝晓燕 饰）百般刁难。马馥芳嫁到白家多年，从未生下一男半女，在家族中颇遭微词，与妯娌间多有矛盾。善良的采薇不愿在勾心斗角中生存，她积极化解矛盾，以求和睦相处，并逐渐在生活中与乾笙产生感情。就在这时，原以为葬身他乡的乾枫突然返回，家中引起不小震动。马馥芳趁机作祟，使采薇陷入尴尬境地。没过多久，白家命运发生了惊天逆转......19世纪70年代，两名来自不同阶级的足球运动员努力应对职业和个人双重困境——他们不仅改写了足球史，也永远改变了英格兰。一九七七年高考，靠山屯知青刘思杨和乔慧敏名列前茅。两人约定：报同一所大学，然后结婚。回乡青年王富贵看上乔慧敏，倚仗治保主任李大傻的势力，诬陷刘思杨。刘思杨和女知青郝佳丽被东方大学录取，乔慧敏却离奇落榜。十年以后，刘思杨在国外读完博士，带着妻子郝佳丽回到东大中文系当主任，总支书记恰好是乔慧敏。此时乔慧敏已经离婚，三个人感情风波不断。又一个十年过去了。乔慧敏当了厅长，刘思杨当了社会科学院院长。郝佳丽因追逐利益的驱使下海，与马家骏认识后离婚。马家骏因偷税而入狱，郝佳丽和他离婚，并想和刘思杨破镜重圆。刘思杨找女儿时出车祸失去记忆。最后，奇迹出现了，一幕幕往事终于在刘思杨脑海里浮现出来。经过三十年的风风雨雨，刘思杨和乔慧敏终于兑现了婚约。