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2. Credibility includes two elements: one is the credibility of the disseminator, including honesty, objectivity, fairness and other character conditions; The other is professional authority, that is, whether the disseminator has the right to speak and the qualification to speak on specific issues. Credibility is divided into two types: high credibility and low credibility, namely stars and ordinary people. For the audience, if it comes from different disseminators, people's acceptance of it is also different. The higher the reputation of the star, the higher its credibility. Choosing a star to speak for a certain brand, relying on the star's leadership charm, the enterprise can transfer the star charm to the product and transform it into the connotation of the product to endow the product with new vitality and cordial association.一座东北小城，酒厂封箱工宋海亮，好喝酒，好吹牛。酒厂因经营不善面临倒闭，厂长欠薪欲跑路，宋海亮带领工人围追堵截，迫不得已，厂长抵给了宋海亮一仓库的库存，没想到这一仓库的库存竟然只是空纸箱。用买房的钱为工友发了工资，赔了夫人又折兵的宋海亮万念俱灰……同时间南方小城，假装老板的销售熊初墨，为了空手套白狼，声称有价格不菲的大订单要签，电话打至东北酒厂，宋海亮接到电话，灵机一动，决定假装酒厂老板与大熊见面，签下这单。于是，“东北大酒鬼”碰到了“华南不倒翁”。互不知情的两人，在东北相遇，发生了一场令人啼笑皆非的故事……转舵。香荽很有把握地说道：要是我在那，我至少能想出三种主意逃走，而不是泡在水里。他对着秦家院子望了半天，终于狠狠地朝地上唾了一口，决然转头进了医馆。故事以北宋哲宗时代为背景，通过丐帮帮主乔峰、大理世子段誉、少林小僧虚竹三人的江湖历险与爱恨情仇，以及围绕在他们周围的一众江湖人物，展现了纷繁复杂的武林恩怨和无计可消除的贪嗔痴怨，勾勒了一副充满人情世态的生活画卷，亦象征大千世界的芸芸众生，皆逃不出“情”之一字带来的痛苦纠缠。这娃儿搅得我心里乱糟糟的，非得看见人心里才安生。