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2.2 Production Strategy3. Encourage consumers to create an account. This step is usually set in the checkout process of consumers. If you can provide consumers with additional services and functions in a non-invasive way to encourage them to register as your members, it will help build your customer trust and obtain more repeat purchases for your products. Encouraging users to register with incentive programs is very popular with consumers. As shown in the following figure, Hallmark Card Company encourages consumers to register as its users by offering prizes and future consumption discounts. In addition, sellers can also use this policy to collect visitor e-mail addresses.　 溜冰天赋过人的坦雅·哈丁（玛格罗比）是美国首位完成高难度冰上三圈半跳跃的选手，获得无数比赛冠军荣耀，但她更大的“成就”是长踞各大报头条的运动丑闻。1994年挪威冬季奥运前，涉嫌与前夫密谋攻击对手，坦雅因此被判终身禁赛，她只好被迫放弃溜冰，在此之后，转往拳击、摔角，但职业生涯几年后也草草结束……　　2. When Country Goes Pop徐风又抓他胳膊，硬把人来起来，走吧。先生，因为您办理的业务数额庞大，请去那边的贵宾房。